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Simon
Tobin
Managing Director
of the Adventure Division
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adventure
Adventure was the only division in the Holidaybreak Group significantly affected by the events of September 11th. Both Explore Worldwide and Regal Diving suffered immediate and significant fall-out. Sales recovered strongly as the year progressed to finish a creditable 5% up on 2001 but margins fell at both the gross and net line. Operating profit at £2.4m was 28.5% down on last year’s figure.
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- Division formed in 2000 - 15% of Group sales
- Explore Worldwide - market leader in worldwide adventure
travel; small groups with own tour leader (100 countries)
; scheduled flights; activity, cultural and wildlife tours
- Regal Holidays - leader in scuba diving holidays to the
Red Sea (Egypt), Maldives, Caribbean and Far East; charter
flights to Red Sea, scheduled flights to other destinations;
‘learn to dive’ and ‘live a board’ holidays
- Fixed cost commitments minimal – all tours profitable
- Sell direct and through specialist UK and overseas agents
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The immediate impact of the New York terrorist attacks was that we were forced to immediately cancel a
number of Explore‘s tours to countries where the Foreign Office advised against non-essential travel, in a few cases whilst
these were actually in progress. New bookings were reduced to a trickle and some customers
cancelled holidays to destinations which they felt were at risk but were not on the Foreign Office list.
Our policy was and is to allow penalty-free cancellation of holidays only if Foreign Office advice is against
travel to the relevant destination. However, in this unusual situation we did permit customers to postpone
holidays or to switch to other tours if they were booked to travel to areas which we designated as ‘sensitive’,
broadly all the Muslim countries. In this circumstance customers were asked to bear the costs, if any, of flight
cancellations but there was no other penalty. Holidays had to be taken by the end of September 2002. The policy
for Regal’s holidays to the Red Sea in Egypt was less flexible as these holidays are in mainstream tourist resort
areas and do not involve travel within the country.
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