On 27 July 2011, the Board of Holidaybreak announced that it had reached agreement with Cox & Kings Limited on the terms of a recommended cash acquisition by Prometheon Holdings (UK) Limited, a wholly-owned subsidiary of Cox & Kings, of the entire issued and to be issued share capital of Holidaybreak.
On 27 September, Holidaybreak announced that the Scheme had become effective following the successful completion of all legal and regulatory requirements.